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C-HR Virtual Reality Westfield Case Study

We are excited to announce our latest virtual reality experience for Toyota’s new C-HR!

Currently touring Australia in several Westfield shopping centres, our VR experience revitalises the traditional shopping mall campaign with a riveting and interactive display. In 5 minutes we showcase the versatile and stylish new compact high rider with a unique perspective only capable in a medium like VR, with close-ups of the car mechanics as well as a compilation of the vehicle right before your eyes. Built to be viewed with the Oculus Rift, this experience is being accompanied by our Showroom 360 configurator and touch screen for a car exploration that’s never been so immersive.

Sep 2017
Posted by Peter Brennan
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