Client: Toyota Japan
Production Company: Rotor Studios
With no actual vehicle in existence and an ambitious Escher-inspired concept our integrated structure was put to good use.
Under the guidance of our in-house Director – the brief was split into two parts: 1) a live action shoot to capture talent & 2) an extensive CG process to recreate the Prius and environments.
The Prius Global Launch video won the Gold award for "Web Viral" at the 2016 AEAF Awards.