Toyota Camry
Global Launch
Brief
Create an engaging video to promote the international launch of the All-New Camry
Approach
The all new Toyota Camry magically forms around a driver from an explosion of light and particles.
As the car accelerates towards the dawn, we can see how the environment and the driver respond to the energy released by the car, transforming the world around it.
Impact
The Camry launch video was released with great success, winning a gold trophy at the AEAF Awards for best Viral Web video.
Credits
CLIENT
Toyota Motor Corporation Japan
MARKET
Worldwide Release
AGENCY
Nippon Design Centre
FORMAT
All Online Media
POST PRODUCTION
Rotor Studios
RECOGNITION
Gold Medal - AEAF (Web Viral)
